Some of the imagery i gathered whilst trying to produce ideas. I looked at some aspects of the old design styles of Castrol to see if there were any elements that could be applied to my ideas. I wanted to see what the classic styles of Posters for oil looked like as Castrol's current designs aren't very interesting to look at. I feel that the old style posters have strong aspects typographically and i feel that they are quite well laid out and i will probably be adding extra type to the designs. I also looked at some of the existing designs of Castrol and other brands and feel that they all look too alike and i want to move my idea away from that style.
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