Some Fortnum and Mason Research

Aspects of the designs i want to keep within my own designs so it follows aspects of their design style. The simplicity they have within their designs is something which i will continue. I'm not fond of the use of the light tone of blue they use and probably go about setting up own colour scheme to use. I also feel the colours wouldn't go with the feeling of adventure. The patterns and borders are used quite a lot on their designs which i feel are main elements for creating that classic high quality look that the brand has. What is also evident from looking at the website is that they focus quite heavily on hampers which is direction i might take within the brief.